That’s the true definition of Indian male, and Live(in)Pride is here to compliment just that. The brand came with just a simple thought that our robust Indian men need to be pampered just as they are.

Live(in)Pride is created keeping in mind the taste of Indian men. Each Live(in)Pride innerwear is made with fabric, chosen & tested especially for the class, style & hygiene of our customers.

We understands the pride that every man has & we focus on making them comfortable to show it off, hence the name Live(in)Pride was coined. With our Live(in)Pride Pack of 7, we intend to bring to you world-class innerwear that are moisture-free, bacteria-free, & odour-free at affordable price around the year. Live(in)Pride stands for quality, class, innovation & value for money.
Now subscribe for Live(in)Pride, and leave it upon us to make you feel extra pampered.